Simple
Creative Lead

2025 - current

In my current role as Creative Lead at Simple, I have oversight across our projects, championing best practices and helping to mentor and develop the team. I also work as a designer and art director across a variety of clients. My role is heavily involved in developing the visual direction and idea generation of a project.

Clemenger BBDO
Design Lead

2025

After Myer and Clemenger parted ways, I worked as Design Lead on a range of clients and accounts such as Kmart, L'Oréal Paris, BMW and Carlton United Breweries.

Clemenger BBDO
Design Lead, Myer

2022 – 2025

In this role I led a team of designers on the Myer account, to produce creative and conceptual work. Along with designing, I oversaw work produced by the craft, digital and finished art teams.

Accent Group
Graphic Design Manager

2018 – 2022

I worked as a designer and led a team of 10 creative designers (across Melbourne and Sydney) to produce artwork that supported digital, retail and wholesale marketing endeavours across all formats for the Accent Group of brands. These brands included Hype DC, Platypus, Stylerunner, Subtype, Skechers, Vans, Dr Martens and Timberland to name a few. This role involved working alongside Visual Merchandising, Marketing, eComm, Loyalty and Retail teams to bring each campaign to life.

Accent Group
Graphic Designer

2017 – 2018

In this role I reported to the Creative Coordinator and was responsible for creating campaigns and collateral for all Accent Group brands, across print, advertising and digital, ensuring that all design communicates the intended message in line with the brand personality and seasonal campaigns.

WhiteRhino
Graphic Designer

2014 - 2017

WhiteRhino is a creative and branding agency. In this role my day-to-day involved designing brand identity and communications across both print and digital work. I became highly experienced in liaising and contacting clients and suppliers, whilst simultaneously fulfilling my graphic design role. 

Roopa Pemmaraju
Intern Graphic Designer

2014

Roopa Pemmaraju is an Australian, Indian designer creating a luxury ready-to-wear line featuring the original artworks of Indigenous Australians. Here I worked as graphic design intern creating assets for social media, eDMs and digital marketing.